Home Biz Scoop Earth Day: Bashas’ launches ‘Egg-cellent Carton Creation Contest’

Earth Day: Bashas’ launches ‘Egg-cellent Carton Creation Contest’

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Great ideas can come by the dozen – that’s the idea behind Bashas’ Supermarkets’ Egg-cellent Carton Creation Contest, which celebrates the introduction of the grocer’s cage-free eggs in new Earth-friendly egg cartons.

Through April 30, egg lovers ages 3 to 10 are encouraged to unleash their imaginations by transforming Bashas’ cage-free egg cartons into eclectic pieces of art or cool inventions for a chance to win a gift basket containing a dozen kid-friendly products, including a family four-pack to Wet ‘n’ Wild waterpark, along with a $150 Bashas’ gift card. In addition, the winner will also be named Bashas’ Carton Creation Eggs-pert and have their creation profiled on Bashas’ website and social media channels. A winner will be named on May 12, exactly a dozen days into National Egg Month.

To help get kids’ creative juices flowing, Bashas’ is partnering with Box Play for Kids, a local, award-winning and eco-friendly company focused on turning boxes and cartons into fun, simple toys that stimulate curiosity, enthusiasm and learning. To provide some creative inspiration and spark kids’ imaginations, Box Play has more than a half-dozen carton-transforming ideas, which are available on its blog and Bashas’ social media pages.

Bashas’ Cub Houses are also getting into the act. The free, supervised play centers for young children to hang out in while their parents shop will be incorporating egg carton crafts from Box Play for Kids into its curriculum during April and May.

Bashas’ became the first mainstream grocer to transition its private label eggs to a cage-free option. Working with local egg producer Hickman’s Family Farms, the cage-free egg transition also included a packaging overhaul, which resulted in a new, Earth-friendly carton. Bashas’ cage-free eggs are also affordable. A dozen eggs cost less than $2 – a price considerably lower than many other cage-free egg options at other grocers or local farmers markets.

Parents of kids ages 3 to 10 are invited to submit a photo of their child holding his/her egg carton creation, along with a no-more-than-100-word description of the art piece or invention via email at: creativecartons@bashas.com.

Once the contest closes, a panel of judges will select a dozen finalists and help to name the winning creation, which will be announced on May 12.

Submissions will be accepted now until 11:59 p.m. MST on April 30.

For more information, visit: www.bashas.com.

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