Money Wise, a financial-planning firm that specializes in retirement-income strategies, is launching a Woman’s Worth division in the Phoenix area with the goal of improving the retirement outlook for women.
“We want to educate women about both the opportunities and the pitfalls associated with retirement, and to provide them a road map to financial well being,” said Cristina Acosta, co-owner with Nancy Fromm of Money Wise (www.moneywiseaz.com).
Having a clear retirement strategy is especially important for women because they live longer than men, putting them at greater risk of out living their money, a major concern for both sexes.
“Women also manage 62 percent of all wealth in the United States, so it’s vital that they appropriately manage what they have so it lasts and provides the retirement lifestyle they are after,” Fromm said.
Woman’s Worth, founded in Florida by retirement-income planner Jeannette Bajalia, is specifically designed to focus on the complete woman—her finances, her outlook, her physical health, and her frame of mind. Money Wise has scheduled evening events Nov. 9 and 10 in Phoenix for a selected group of women who might be interested in and benefit from the Woman’s Worth philosophy.
Acosta and Fromm say that one of the keys when providing financial advice is to get to know the woman as an individual – gauging her hopes, dreams and fears so that the proper plan can be devised.
“It’s extremely important to look at the person’s total life situation,” Acosta says. “Although there can be common themes, not every woman has exactly the same goals or the same needs. Healthcare may be a driving concern for some. Leaving a legacy for her family might be a top priority for someone else.”
With the Woman’s Worth approach, Fromm and Acosta seek to help women navigate retirement issues that range from maintaining their current lifestyles to planning for life’s unexpected emergencies to avoiding scams that target older women.
“We also know that sometimes women just need for someone to be there and listen,” Fromm says. “We can do that, too.”