The Mesa Fire and Medical Department, in collaboration with the Mesa Chamber of Commerce, is now offering businesses the opportunity to assist in educating Mesa citizens and visitors on a variety of health, fire and life safety topics by sponsoring messages on fire trucks and other department apparatus.
Deputy Chief Forrest Smith, the program’s manager, said the sponsorship packages were developed as an innovative way to offset a portion of the approximate $3.7 million in budget cuts that go into effect in the upcoming fiscal year. The goal is to raise $250,000 annually and to provide business access to over 25 vehicles in the fleet. Sponsorships range from $2,500 to $15,000.
Each truck that is sponsored will feature two vinyl door decals with safety messaging text above the company’s logo.
Engine 203 is the first truck to receive sponsorship by the Mesa Chamber of Commerce and displays their logo and safety message “It’s Everyone’s Business to Stop the Spread of the Flu.” The vinyl overlay was done pro bono by local vendor RV Stripes and Graphics.
Smith said sponsorship messaging will be limited to health and safety messages and will exclude or refrain from sales, advertising or marketing oriented messages.
A limited series of trading cards that feature the sponsored department apparatus, stations, and equipment with the business sponsor will be released as well.
“The development of this private/public partnership was not only submitted as a concept to our City Manager’s Office to offset our budget cuts but can lead us to having self-sufficient community education programs and will limit the impact on our operational and 911 response budgets,” Smith said. “We are proud and look forward to making it possible for local and national organizations and businesses to show their support for our community’s safety by assisting us in supporting more empowered, informed, healthy, and safe Mesa citizens.”
Businesses interested in becoming sponsors can contact the Mesa Fire and Medical Department at FireInfo@mesaaz.gov.