Home Work Biz Scoop Mesa’s BAYiQ hires Hockridge as new CEO

Mesa’s BAYiQ hires Hockridge as new CEO

Mark Hockridge

BAYiQ, Inc., a cloud based and fully automated customer rewards, marketing and analytics platform for the tire and auto service industry in Mesa, announced that Mark Hockridge has joined them as chief executive officer.

Prior to BAYiQ, Hockridge co-founded and was CEO of CustomerLink Systems, Inc., a provider of marketing technology and services for the automotive service aftermarket.

“I’m excited to join BAYiQ,” said Hockridge. “Their platform is poised to become the new standard by which all loyalty, rewards and marketing platforms are measured. The company’s unique capabilities with POS data integrations delivers value to each level of the supply chain and creates unrivaled transparency to the effectiveness of marketing and promotional efforts. It goes far beyond the traditional approach of most marketing service providers, and I’m pleased to be part of the team bringing it to market.”

Patrick Murphy, BAYiQ founder and president said, “Mark is a titan in the automotive aftermarket. His experience in bringing innovative results driven marketing platforms to the vehicle repair industry is rivaled by few. I am ecstatic to have Mark aboard to lead our organization in delivering the most progressive and effective marketing solutions to the tire and vehicle service industry.”

BAYiQ’s is located at 944. S. Country Club Drive in Mesa. For more information, visit www.bayiq.co.


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